What Are Fusion Objects and How Are They Deduped?

For all Fused Records in Fusion, you will find a standardized set of Object Names assigned to the different objects we support for all of our connectors. Below is an overview of each Fusion Object along with the default identifier for deduplication and how this deduplication process behaves.

Object Identifying Fields Identifying Relationships Matching Logic
Contact Email Direct match on lowercased email address
Company Company_Name Fuzzy match on company name; Long term this will be come a more complex soft match
Opportunity Name, Close_Date Contact and/or Company Fuzzy match on name, direct match on expected close date, and graph match on related contact/company
List Name Fuzzy match on name
Event Name, Start_Time Fuzzy match on name; direct match on start time
Owner / Employee Email Direct match on lowercased email address.
Support Ticket Name, Number Contact and/or Company Fuzzy match on name, direct match on number, and graph match on related contact/company
Activity Title, Occured_At Contact and/or Company Direct match on title and "occured at", and graph match on related contact/company
Product SKU Direct match on SKU
Order Occured_At Contact and/or Company Direct match on "occurred at" date/time, and graph match on related contact/company

At this time you can not customize the identifier fields for the above objects but we are planning to release a feature that lets you customize these fields at a later date so stay tuned!

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