How Does Bedrock Deduplicate Records For All Object-Types?

Deduplication is one of the most important processes that Bedrock performs on behalf of our customer's data. Each object type has a different set of unique fields that are used to determine what records across multiple systems should be paired up in our database to ensure that updates to mapped fields take place where expected. 

Below is an overview of the unique fields used for each Object supported by Bedrock. 

Object Identifying Fields Identifying Relationships Matching Logic
Contact Email Direct match on lowercased email address
Company Company_Name Fuzzy match on company name; Long term this will be come a more complex soft match
Opportunity Name, Close_Date Contact and/or Company Fuzzy match on name, direct match on expected close date, and graph match on related contact/company
Owner / Employee Email Direct match on lowercased email address.
Activity Title, Occured_At Contact and/or Company Direct match on title and "occured at", and graph match on related contact/company

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