How Does Bedrock Dedupe Contact Objects?
A critical part of integrating data is being able to know when a record in one system should be aligned with a record in another. Bedrock Data does this for customers for all of the objects that it can help map from one system to another.
For Contact-type objects, we do a hard matching based on email address. If Record A in System 1 has a certain email address, and Record B in System 2 has the same address, we know that Record A should be linked to Record B.